06 March 2020
This spring, H&M teams up with Australian athleisure superstars P.E Nation for a collaboration full of popping neon colours and retro vibes, all made from sustainably sourced materials. The P.E Nation x H&M collection features clothes, swimwear, undergarments and accessories, designed in collaboration with the H&M in-house team, and is now available in stores worldwide as well as on hm.com starting with 5 March.
The Sydney-based brand is known for their multi-faceted and fashion-forward activewear and are the go-to for modern women around the world who lead fast-paced lives. Featuring iconic P.E Nation silhouettes reimagined in more sustainable fabrics, the collection effortlessly mixes performance wear with street style fashion. Large logos and tie-dye are set against contrast elastic waistbands, straps, colour-blocking and zip details. Made from materials including organic cotton and recycled polyester, the activewear, t-shirts, skirts, swimwear and undergarments have the distinctive P.E Nation retro vibe in black, white, grey marl, sand, mint green, neon pink and pops of bright orange.
The line between athletics and leisure has never been so thin and this new collaboration hits both ends in the perfect way. P.E Nation, a brand launched in 2016, has skyrocketed into the international fashion scene with their modern-with-a-nod-of-nostalgja performance wear that works wonders at the gym and looks just as good in the club or at the office. The collection made in collaboration with H&M this spring mixes performance wear with street style fashion in a relentlessly stylish way.
With the H&M collaboration, we want women all over the world to live a more confident, vibrant, fashionable life whilst juggling her fast-paced urban existence. The collection can be worn all day, every day, whilst being flexible, functional and style-led. All the pieces work so well together – it’s very easy to mix and match,”
Pip Edwards and Claire Tregoning, co-founders of P.E Nation
“It’s been a lot of fun collaborating with P.E Nation – the teamwork and energy between them and our designers was great! Pip and Claire know first-hand about the need for activewear in all aspects of daily life as female entrepreneurs and co-founders of such a dynamic lifestyle brand. They are fantastic role models and super inspiring themselves. For the collaboration, pieces such as colour-blocked leggings, tie-dye t-shirts and the pleated skirt really emphasise the super stylish and striking performance wear distinctive to P.E Nation. We’re all pleased that there are more sustainable materials included in the collection, too,”
Maria Östblom, head of womenswear design at H&M