26 September 2016
The new spring/summer 2017 collection of the Irina Schrotter brand was launched in Wien, during MQ Wien Fashion Week.
Fine and thorough details, new form and figures, materials and textures carefully inserted on textiles, novel volumes, asymmetrical forms, a colour palette ruled by optic white, powder pink and pearl shades – these are the elements which created the foundation for this collection. All these pieces of clothing are comfy, fickle and can be reconfigured by different types of styling. The jewelry was designed with a laser-cut technique, which was made on perspex, veneer and transparent sheet. The brand logo has become a recurrence in the accessories structure.
“We are in love with the whole styling, everything is so fresh and edgy we can’t wait ’til spring 2017 to rock these gorgeous looks.”
Insta moments courtesy of Flore Diana.
Starting with 2001, the brand is present two times a year at the specific fairs in Paris. For 5 seasons, starting with 2011 and until 2013, irina schrotter collections were launched at Mercedes-Benz Berlin Fashion Week and starting with 2013, the brand is now present every year in Wien.
The collaboration with the Cluj designer, Lucian Broscatean, has marked the media attention and appreciation, both nationally and internationally. After signing the collections design for five years, starting with this season, Lucian Broscatean is the Creative Director of the brand, also coordinating the designers team.
Chapeau bas for the whole team.
Creative Director – Lucian Broscatean / Designers: Diana Flore & Carmen Chereches / Tehnical Dept. Coordinator – Aurora Gongescu / Fashion Show Stylist – Ovidiu Buta / Make-up Artist – Alexandru Abagiu / Accessories – Diana Flore in collaboration with Woven Atelier / Shoes – Ego / Music – Blanilla / Foto Credit – Raluca Ciornea.