31 October 2018
Last week I was writting you here, on the blog, about the teaser images that H & M launched in social media to announce the new collaboration with the luxury Italian brand, Moschino. On Wednesday, October 24, the collection was officially launched.
Year after year, H&M drops a highly-anticipated designer collab, only to sell out hours within opening doors. Some of its most successful ones include the one Karl Lagerfeld back in 2004 – also the Swedish giant’s first-designer collab – and most recently, partnerships with brands such as Balmain (2015), Kenzo (2016) and Erdem (2017). This time around, the fast-fashion house is back with a collection just in time for the non-stop party season with a designer known for his maximalist approach – Jeremy Scott for Moschino.
The MOSCHINO [tv] H&M collection is set to drop in select stores worldwide, and online on November 8. Expect a collection high on metallics, prints and signature Moschino elements at a fraction of the cost.
On the 24th of October, after months of anticipation, Jeremy Scott unveiled the Moschino [tv] H&M collection with a star-studded extravaganza at Pier 36 in New York. The show space was transformed into NYC streets, replete with high-rise buildings, billboards covered with the campaign images and illuminated theatre signs emblazoned with the Moschino logo.
When I got the call about working with H&M and being their designer collaboration for this year, I was excited as I love the idea of bringing my [designs] to the masses,” Jeremy Scott explained to Vogue in the run-up to the launch. “It is something I did with my adidas collaboration and I loved the reach of that, and I am so thrilled to be able to do the same now with my Moschino designs.”
…FAVOURITE CARTOON CHARACTER: “M-i-c-k-e-y M-o-u-s-e. He’s the most iconic. He’s done it all, moments and moods and looks. He’s been all over the world. You see that icon, those ears and you know. It’s Mickey.”
…MOVIE ON REPEAT: “Hannah Montana”.
…FAVOURITE SNACK: “Annie’s Organic Cheddar Snack Mix. I can just devour that.”
…CURRENT CELEBRITY CRUSHES: “Trevor Noah, Cardi B, Amy Schumer.”