05 March 2016
It’s been twenty-one years since the notorious brand Calvin Klein launched their first unisex perfume, CK One. This february Calvin Klein launched their second gender-free fragrance named CK2, which celebrates the young Millenials.
The new scent is an urban woody fresh blend featuring top notes are of wasabi, mandarin and violet leaf absolute. The heart is of wet cobblestones, orris concrete and rose absolute, and the drydown is of vetiver, incense and sandalwood. With all these mixed together, Calvin Klein releases its new perfume by celebrating diversity of people’s connections. You are defined by your relationships to others, not just by who you are alone, and this fragrance encapsulates just that: the freedom to be who you want to be, who you are, while experiencing all the above with your loved one, or your best friend.
The perfume features a clear, minimalist bottle with a square base which allows you to see it from any angle. “Given its relevant cultural messaging and youthful spirit, CK2 aligns well with this evolving approach to consumer engagement.” said Melisa Goldie chief marketing officer at Calvin Klein.
We accepted the CK2 challenge, and we got socially involved in their campaign, while honoring our friendship. We’ve been together since forever: day and night, from dusk to dawn, partying, traveling, enjoying the freedom of our youth, and we won’t stop here because everything is better when you have your best friend by your side. Sharing this perfume means we will create new memories that bring together #the2ofus. Join the online movement and hashtag your photos with #the2ofus.
Photographer: Mike Nicolaev