01 April 2018
L’Oreal Paris together with Balmain created a collection of limited-edition lipsticks that are now available in Romania. What does the packaging look like, what are the 12 colors and where do you find them? Read more. The Caps Collection has become an extension to the #BalmainArmy hashtag on Instagram, and I think you already know that Olivier has a suite of models that usually roam in shows and appear in Balmain campaigns. 12 of them now appear in the most recent Balmain x L’Oreal Paris campaign and Lara Stone, Neelam Gill, Alexina Graham, Ysaunny Brito, Soo Joo Park and Doutzen Kroes are just six of them – so diverse, exotic, interesting, finally promoting a single message: that of beauty through diversity.
It is a limited collection in a palette of colors carefully chosen by Olivier Rousteing along with the specialists from the L’Oreal Paris laboratories. Olivier has been very involved in the process of creating these products – as we have seen here and here in the photos on his Instagram account, and although he started with a generous palette, he reduced the 12-color list that embodies the three ideas of femininity: Safari, Rock and Couture. The message? “Democratization of Podium Beauty”. A chromatic for every woman, regardless of its origins.
”The reason we made them like this is because we wanted to talk to so many women of all ages, all colours and all backgrounds. Different social groups, you know?” – Olivier Rousteing
Deep shades of electric blue, purple, brown chocolate and a grunge nude, all inspired by the rock woman.
The shades of the new Paris Balmain X L’Oreal Paris lips are designed in such a way that every woman, regardless of her origin and her tribe, finds herself in a color. The formula – because we speak of Color Riche – is infused with pure color pigments and camellia oil to give a vibrant color and at the same time provide a mate-moisture finish
Four shades specially designed for the podium: dominating red, dark purple, peach and rose gold, all in a glossy black pack.
For now, online reviews say the formula does not seem totally mate or gain that finish at a certain amount of time since it’s applied, but we still have to try these lipsticks these days at the office and come back with a verdict. Okey. And where do we find them in the end? The entire collection is now available in Romania through the Kendra store network. Click here to locate a store near you – you’ll probably have to run to the nearest mall to see them live.
Glamazon, beige, orange, khaki – for these shades enclosed in a green marble stick.
Now the question is: What is your tribe and what is your favorite hue in the new collection?