Ariane Labed for Chloé

Ariane Labed for Chloé

Paris, January 15, 2018 – Coty and Chloé are pleased to present Ariane Labed as an image of the new brand perfume scheduled to arrive in global stores in March 2018. Known for the roles of strong and independent characters, Labed will be the representation of  the new and modern woman of Chloé.

“Ariane combines different cultures and displays more talents, loving to cross the new frontiers and meet the world.” Her natural grace and striking beauty make her perfect, happy and daring Chloé, “says Geoffroy of Bourdonnaye, CEO Chloé.

Născută și crescută în Grecia, Ariane Labed a studiat dansul și drama înaintea debutului său cinematografic în filmul Attenberg, pentru care a fost premiată cu “Cea mai bună actriță” la Festivalul de Film de la Veneția în 2010. Ariane a continuat să joace într-o serie de filme franceze și proiecte internaționale, cum ar fi „Înainte de miezul nopții”, „Fidelio”, „l’odyssée d’Alice”,” Assassin’s Creed „(regizat de Justin Kurzel și Marion Cotillard și Michael Fassbender), și cel mai recent în Lobsterul lui Yorgos Lanthimos, care a câștigat premiul juriului la Festivalul de la Cannes în 2015. Proiectele sale viitoare includ un rol în filmul Mary Magdalene, alături de Rooney Mara și Joaquin Phoenix și The Souvenir: Part 1, cu Robert Pattinson

  “Femeia descrisă în această nouă campanie este liberă, puternică și iubeste aventura. Ea acapareaza lumea, frumusețea acesteia și o face curioasă cu privire la ceea ce are de oferit. În acest sens, ea ma inspira foarte mult”, a mărturisit Ariane Labed.

Simona Cattaneo, CMO at Coty Luxury, said: “With this fragrance we explore a new territory and introduce a new facet to Chloe’s personality. Spontaneity, openness to the world and freedom are the values ​​she lives, and Ariane is the quintessence of this new woman Chloé, we should not have been more proud to call our new spokesperson. “

Coty is one of the world’s largest beauty companies, with about $ 9 billion in revenue, aiming to celebrate and release the beauty of consumers. Its powerful entrepreneurial heritage has created an iconic portfolio of beauty, leadership brands. Coty is the world leader in perfumes, a strong number two in terms of hair and professional hair color and style, and number three in cosmetics.

The Chloé brand was founded in 1952 by Gaby Aghion, a parisian of Egyptian origins and a bohemian spirit. Rejecting the rigid formality of haute couture in the 1950s, she created soft, appealing fabrics in fine fabrics. He sold his beautiful and affordable drawings to various fashion boutiques that had just begun to wear ready-to-wear collections. The luxurious prét-a-porter was born. Gaby chose the name “Chloé” for his warm, feminine calling. It was perfect in sync with the new mood in Paris: youthful, modern in design and a bit bold in spirit.


Enjoy the Chloé SS18 runway show here:


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